Many Women Prefer Their Smartphones To Sex

Ginger Research out of Minneapolis recently released the results of their 2012 What Women Want survey. The results were a bit startling.  When asked “What Is The One Thing You Couldn’t Live Without For 30 Days” a remarkable 41% of women answered Smartphone! Only 4% said they couldn’t do without sex. Exercise came in second with 26%.

Ginger Research Survey ResultsThere are real physiological reasons that Smartphones might win out. Clearly many people, men and women both, are addicted to their phones. But why?  Gary Small, M.D., a neuroscientist at UCLA and co-author of “iBrain: Surviving the Technological Alteration of the Modern Mind,” explains that dopamine is actually released into the brain rewarding us every time our phone bleeps to tell us that we have a new text or email.  Exercise and sex similarly reward us, but not with the same frequency.  We might have sex a few times a week, but we receive 50+ dopamine inducing messages a day. Which is going to win out in the end?

So, let me ask you this. Which would you rather do without for 30 days? Please leave us your comments.

For more info on Ginger Research: http://www.gingerminneapolis.com