Many Women Prefer Their Smartphones To Sex

Ginger Research out of Minneapolis recently released the results of their 2012 What Women Want survey. The results were a bit startling.  When asked “What Is The One Thing You Couldn’t Live Without For 30 Days” a remarkable 41% of women answered Smartphone! Only 4% said they couldn’t do without sex. Exercise came in second with 26%.

Ginger Research Survey ResultsThere are real physiological reasons that Smartphones might win out. Clearly many people, men and women both, are addicted to their phones. But why?  Gary Small, M.D., a neuroscientist at UCLA and co-author of “iBrain: Surviving the Technological Alteration of the Modern Mind,” explains that dopamine is actually released into the brain rewarding us every time our phone bleeps to tell us that we have a new text or email.  Exercise and sex similarly reward us, but not with the same frequency.  We might have sex a few times a week, but we receive 50+ dopamine inducing messages a day. Which is going to win out in the end?

So, let me ask you this. Which would you rather do without for 30 days? Please leave us your comments.

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